As part of a Valentine's Day social media initiative, PBS launched a campaign called the "PBS Box of Love." The "Box of Love" was created with the hopes of strengthening the relationships between PBS and its audiences across social media. The "Box of Love" included a PBS word search blanket, a used book, a hand-written note and stickers. The gift was sent to PBS's most engaged social audience members, influencers, PBS talent and creators that mirror the PBS mission.

The box contained books like Pride and Prejudice, The Catcher in the Rye, I Know Why the Caged Bird Sings, Little Women, The Giving Tree and The Wizard of Oz. The hand-written notes included Mister Rogers quotes and personal sentiments from PBS employees.

The "Box of Love" social media campaign successfully showed PBS's audiences love and appreciation, and drove engagement toward our additional initiatives. 

Influencers like Justine Snacks and Dutch, as well as PBS talent including Alejandra Ramos and Emily Zarka, shared their "Box of Love" on social media platforms, generating hundreds of likes and shares. 

The "PBS Box of Love" was one of numerous surprise and delight social media campaigns created by PBS. Additional campaigns include a "PBS Ugly Holiday Sweater" initiative and sharing The Great American recipe cookbooks.