PBS Audience Insights

million

Each month, PBS reaches over 36M adults on linear primetime television (1)

million

Monthly users across PBS.org, OTT video app, and mobile video app (2)

213

million

Annual full episode general audience streams on PBS-owned platforms (3)

PBS Audience Insights

million

Each month, PBS reaches over 36M adults on linear primetime television (1)

million

Monthly users across PBS.org, OTT video app, and mobile video app (2)

213

million

Annual full episode general audience streams on PBS-owned platforms (3)

Educated. Established. Enthusiastic.

90 %

of PBS viewers agree that continuing to learn throughout life is very important (4)

25 %

of PBS viewers have investments worth $250K+ (4)

24 %

of PBS viewers take 3+ vacations a year (4)

Educated. Established. Enthusiastic.

90%

of PBS viewers agree that continuing to learn throughout life is very important (4)

25%

of PBS viewers have investments worth $250k+ (4)

24%

of PBS viewers take 3+ vacations a year(4)

A Majority View PBS Content as Generally Relevant & Appealing to Diverse Viewership

81 %

believe PBS content appeals to people of different ethnic backgrounds (5)

80 %

believe PBS content features a diverse range of people (5)

73 %

believe PBS is in touch with today’s culture (5)

A Majority View PBS Content as Generally Relevant & Appealing to a Diverse Viewership

81%

believe PBS content appeals to people of different ethnic backgrounds (5)

80%

believe PBS content features a diverse range of people (5)

73%

believe PBS is in touch with today’s culture (5)

Capture Your Audience

Sources: 1. Nielsen NPOWER, 9/19/22 – 9/24/23, L + 7, Reach and Frequency Report, P18+, 1-minute qualifier, 50% unification, M-Su 8-11p, All PBS Stations; 2. Google Analytics users Oct’22-Sep’23 for PBS.org, OTT, Mobile; users not deduplicated across platforms; 3. Google Analytics full episode MediaStarts Oct’22-Sep’23 for PBS.org, OTT, and Mobile; 4. 2023 MRI-Simmons USA; 5. 2024 PBS Trust Survey, Proof Insights, 1/2024.