The PBS Editorial Standards & Practices provide guidance applicable to the use of emerging generative AI tools.
Read the guidance >ShowcaseGuidance on Generative AI 
A Journey Toward Inclusive StorytellingRobin Pizzo, Director of Education at WKAR Public Media, shares lessons learned in working on the short film TWICE AS LIKELY.
Read the guest column > 
Breaking Language BarriersLearn about national and local producers that are reaching new audiences through inclusive multilingual storytelling.
Read the article > 
Spotlight on Utah InsightPBS Utah models responsible reporting on this weekly public affairs program about topics related to self-harm and suicide.
Read more > 
Robin Pizzo, Director of Education at WKAR Public Media, shares lessons learned in working on the short film TWICE AS LIKELY.
Read the guest column >Learn about national and local producers that are reaching new audiences through inclusive multilingual storytelling.
Read the article >PBS Utah models responsible reporting on this weekly public affairs program about topics related to self-harm and suicide.
Read more >Core Principles
The PBS Editorial Standards are the cornerstone of our commitment to serving the public interest and preserving trust. Click on each of the six core principles to learn more:
INDEPENDENCE
Content distributed by PBS must be free of undue influence from third-party funders, political interests, and other outside forces.
TRANSPARENCY
Content should be produced in a way that allows the audience to evaluate the credibility of the work and determine whether it is trustworthy.
ACCURACY
Accuracy includes more than verifying whether information is correct. Facts must be placed in sufficient context so the public is not misled.
INCLUSIVENESS
PBS strives to contribute to informed debate by presenting, over time, content that addresses a broad range of ideas and perspectives.
FAIRNESS
Producers must consider all relevant facts and perspectives and present information in a responsible manner, without favoritism.
ACCOUNTABILITY
Producers must respond to relevant inquiries about their work. They also must adhere to the highest professional standards of conduct.
More Resources
Click on the icons below to explore the following topics and resources in more detail:
Words matter. Learn more about how to inclusively cover people and events.
The basics about candidate appearances, defamation, fair use, and privacy law.
Best practices for applying the core principles to content on social media platforms.
Best practices for applying the core principles to content intended for children.